Butterfly Effect, Maggi Noodles and Madhuri Dixit

“The tests we have done found no lead. So we are trying to engage with the authorities regarding the test methods they have used…we do not add MSG in Maggi noodles our safety measures and standards are same all over the world.”

-Paul Bulcke, Nestle CEO

In Chaos Theory there is an interesting phenomenon called Butterfly effect.  Butterfly effect is a phenomenon in which a small change in the initial condition of a system results in large changes in later conditions ex. if a butterfly flaps its wings in one part of globe, it can result in storm in other part of globe.

butterfly effect

Few months back, India witnessed butterfly effect. It started with a food inspector in small town of Uttar Pradesh who tested Maggi noodles for MSG and lead content. The butterfly had started flapping its wing, but a multinational food giant and superstar of yesteryears were completely unaware of the fact that this flapping of wings will result in storm all over India and how it will affect them.

maggie angry

During testing it was found that Maggi noodles had high level of MSG and lead, soon more samples of Maggie noodles were tested for MSG and lead. Maggi noodles failed in most of the tests. This resulted in one state after another banning Maggi noodles. Soon one of the most well-known brand in India disappeared from shelf.

“Nestle has reassured me that they adhere to stringent testing for quality and safety and are working with the authorities closely.”

-Madhuri Dixit, the current brand ambassador of Maggi


Madhuri Dixit is superstar of yesteryears. She was also brand ambassador for Maggi noodles when this controversy took place. Madhuri had been promoting Maggi noodles as health food. Post controversy people wanted Madhuri arrested for misleading them and for promoting harmful product. Meanwhile CEO of Nestle has assured that their inhouse tests have shown that Maggi is safe. But food authorities have proof of high MSG and lead content, so as of today government has not lifted ban on Maggi noodles. Nestle has to wait till storm created by food inspector subsides.

maggie graphic


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s